Digital Agency · 25+ years of experience
How W4 moved from hourly rates to value-based pricing in three months.
3 mo.
to break-even
W4 Digitalagentur
W4 is a full-service B2B digital agency with more than 25 years of experience and 6 locations across the DACH region (Zurich, Basel, Dresden and others). With over 1,000 completed projects and renowned clients such as Nestlé and Generali, W4 brings marketing and IT together under one roof — for integrated digitalization from a single source.
w-4.chThe starting point.
- Pricing no longer matched the service offering
- Declining close rates in sales
- Projects with weak profitability
The path we walked together.
- 01
Align Prices with Value
Developing a value-based pricing strategy aligned with the actual service offering — away from hourly rates, toward outcomes.
- 02
Pricing Tools for the Team
Building all the pricing tools required for operational implementation — so the strategy does not stay on the slide deck.
- 03
Anchor Value Selling in Sales
A tailored value-selling approach for the sales team — including supporting arguments and a conversation guide.
What the new pricing strategy achieved for W4.
A new pricing strategy developed and operationally embedded in 3 months — the investment was fully recouped within a short time.
3 mo.
to break-even
Voice from the project
The pricing of our digital agency no longer matched our offering, resulting in declining close rates and projects with weak profitability. Within three months, pjmc developed a new value-based pricing strategy, built all the pricing tools required and gave us a fitting value-selling approach for our sales team. The investment was fully recouped within a short time.
Sarah Wilhelm
CEO, W4 Digitalagentur
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