Worried about your top or bottom line? We help you generate more revenue and profit through data-driven pricing and sales optimization.
Creeping margin erosion
It's frustrating when profit suffers not from one big wrong decision, but from many small effects in day-to-day business. Inconsistent terms, special prices, unbilled extra services, weak cost pass-through, unfavorable customer mixes or unprofitable orders all add up — often without a clear overall picture.
Commercial Excellence determines whether good products translate into predictable revenue, strong margins and defensible market positions. That is exactly where the biggest profit gaps open up.
It's frustrating when profit suffers not from one big wrong decision, but from many small effects in day-to-day business. Inconsistent terms, special prices, unbilled extra services, weak cost pass-through, unfavorable customer mixes or unprofitable orders all add up — often without a clear overall picture.
The market often allows for more than your current pricing logic realizes. This becomes especially frustrating when it remains unclear which customers perceive which value, which segments would pay more, and how to translate that willingness to pay systematically into prices, packages or service models.
It's unsatisfying when customer conversations reach the price topic earlier than necessary. Discounts get granted even though clear guardrails, stronger value arguments or more confidence in the negotiation would have been enough to enforce the added value more consistently.
More orders, more customers and higher utilization don't automatically lead to proportionally more profit. It's sobering when added complexity, high service effort, the wrong pricing models, unfavorable customer structures or weak prices eat up the profit gains again.
It gets expensive when a lot of sales activity doesn't automatically lead to a lot of profit. Time and energy then flow into customers, offers and conversations that deliver little result — while the most profitable segments, customers and opportunities aren't consistently prioritized.
Prices, terms, customer priorities and sales focus are often decided from experience, gut feeling or daily pressure. The risk is that, without enough transparency, it stays unclear where willingness to pay goes untapped, where margins are lost, and which measures actually deliver results.
Commercial Excellence determines whether good products translate into predictable revenue, strong margins and defensible market positions. That is exactly where the biggest profit gaps open up.
Even though pricing is the largest and fastest profit-effective lever, most companies focus on cost reductions, which are laborious. In day-to-day operations, revenue-based profit levers fall by the wayside.
We achieve substantial revenue and profit growth for start-ups and mid-sized companies. Our focus is on optimizing pricing, sales and corporate strategies.
In everything we do — strategy, pricing, sales — we work consistently data-driven and use AI to reach better results faster. This makes our work not only more precise but also more efficient: top consulting quality at terms that are also accessible to start-ups and mid-sized companies.
In our projects we achieve an average increase in return on sales of 3–4 percentage points. We manage this because we work pragmatically and execution-focused, as equals with our clients.
We work with a range of B2B start-ups and mid-sized companies and create cross-industry best practices.
1–50 million euros in revenue…
…is the typical company size of the start-ups and mid-sized companies we successfully support.
Every starting point is as individual as the company itself. If you're not yet sure where the biggest levers lie, we find out together — with the pjmc Pricing & Sales Audit.
Entry
00
We assess together where the biggest levers lie — and whether working together makes sense. Free and non-binding.
In the project
01
We examine internal and external perspectives — data, interviews, market, competition — and create clarity about where potential goes untapped.
In the project
02
We focus on the action areas that make the biggest difference in your situation — modular and precisely tailored to your company.
In the project
03
We support you all the way into practice and make sure results are anchored sustainably within your company.
It is our goal to find answers to your complex questions and to resolve them together with you, profitably for your company. To that end, we take responsibility and feel committed to a set of distinct values.
„Philipp stands out through his excellent pricing expertise, which he applied in a focused, goal-oriented way across our projects. He consistently brings positive energy and optimism in dealing with colleagues and clients that radiates to everyone involved. I can recommend Philipp at any time as an expert in delivering complex projects.“
Dr. Karsten Konrad
Senior Director Data Science · Prof. Roll & Pastuch
Still something unclear? Write to us.
Start-ups and SMEs with €1–50M in revenue that sell complex products, services or digital models — and want to professionalize their pricing or sales. Outside that range? Get in touch and we'll find out whether and how we can help.
Classic retail, food and FMCG companies are too far from our expertise. We're happy to refer you to a partner specialized in those industries.
No. Pricing — and integrated price management in particular — is a central topic in revenue-based profit improvement. Beyond that, we look at further areas of Commercial Excellence, starting with corporate strategy, which always sets the initial guardrails for all pricing and sales topics. Our ambition is to support you in solving your challenges while keeping the bigger picture in view.
No. Good data such as transaction data helps. Beyond that, we tap into further internal and external information sources relevant to the project's success.
Positive effects on EBIT, for example, take hold as soon as measures are implemented. Pricing, terms and sales levers often work faster than classic cost or structural programs. Pricing levers in particular have a direct impact as soon as they go live. Our projects typically pay for themselves within a few months, but always within one financial year. It's essential that the measures and improvements are accepted and lived by your teams. That's why we involve your employees in our projects from the start to ensure exactly that.
In principle, you can engage pjmc as a classic consulting project or as an accompanying mentoring program — done for you vs. done with you. Which option is better for you depends on your preferences and resources. Both paths lead to the same results.
The goal of the initial consultation is to get to know each other and examine your starting situation. In doing so, we assess whether working together makes sense. If so, we then prepare a project outline and an indicative proposal.
In a conversation we look at your challenges and explore which levers you can set in motion.
