Healthcare · €50M revenue
How a healthcare provider secured 15 points of additional margin in a new market despite doubled costs.
+15 Pp
margin in the new market
100 %
cost increase absorbed
The starting point.
Internationalization of a healthcare provider with a complex service offering — margins protected, competitive position secured and the brand strengthened through price positioning.
- Internationalization with a 100% cost increase for an identical service
- Complex service and price intransparency for customers in both markets
- Unclear positioning in the new market
The path we walked together.
- 01
Four-Way Diagnosis
Analysis of the status quo from an internal, competitive, product and customer perspective.
- 02
Willingness to Pay in Detail
Assessment of willingness to pay, purchasing power parity and price-value positioning in the target market.
- 03
Value-Based Architecture
Bringing the perspectives together and deriving a value-based pricing strategy and offering architecture.
What the value-based price list set in motion.
A value-based price list with clear value arguments for the sales team was introduced — securing 15 pp of additional margin in the new market per year, even though costs had doubled.
+15 Pp
margin in the new market
100 %
cost increase absorbed
Your profitable growth starts with a conversation.
In a conversation we look at your challenges and explore which levers you can set in motion.