Tiny Housing · €10M revenue
How Vagabundo doubled its tiny-house margin — through positioning rather than cost mark-ups.
+100 %
margin
1:1
price-value map
Vagabundo Tinyhouse
Vagabundo designs and manufactures prefabricated, sustainable timber-built tiny houses — turnkey in 12–16 weeks. Founded in 2020, the company serves private individuals, holiday rentals and home-office extensions, and stands for affordable living with a minimal ecological footprint.
vagabundo-tinyhouse.comThe starting point.
- Rudimentary pricing largely disconnected from the market
- Unclear price points from the customer's perspective
- No differentiation of price against the market environment
The path we walked together.
- 01
Understand the Starting Point
Analysis of the initial situation and company strategy through interviews and workshops with the founding team.
- 02
Build a Price-Value Map
Researching the differentiation criteria in the market and building a price-value map against the competition.
- 03
Rebuild the Price List
Adjusting the price lists along the positioning developed — consistent for customers, clear against the competition.
What the new positioning changed.
Clear price-value positioning in the market with full transparency against the competition — and a margin that subsequently doubled.
+100 %
margin
1:1
price-value map
Voice from the project
After switching our manufacturer, we faced the challenge of clearly positioning our tiny houses in the market and building a coherent pricing structure. In a short time, pjmc helped us analyze our competitive position, build a price-value map and consistently adjust our price lists along the positioning we developed. The result: a doubled margin and clear direction for our sales team.
Andreas Müllner
Managing Director, Vagabundo Tinyhouse
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